Digital transformation

For Grupo Nutresa, digital transformation represents a strategy focused on enhancing the necessary capabilities for contributing to its sustainable growth and continued innovation. It is also a corporate capacity that enables the fulfillment of the Organization’s goals for 2030.

The development of relevant and attractive digital services for the stakeholders, particularly customers, consumers and shoppers, boosts the sales growth, the improvement of the Company’s competitiveness and its creation of unique and memorable experiences.

This transformation is applicable to all the organizational processes as it is based on the following pillars: exploration of new technologies, development of capabilities, market entry evolution, talents and culture-related capabilities.