Effective innovation

For Grupo Nutresa, innovation is a strategic driver that becomes the engine of growth and competitiveness for the achievement of results in the strategic region and the markets in which the Organization operates. Innovation is based on the deep knowledge of customers and consumers, as well as on the construction of a long-term vision resulting from forward planning exercises and, combined with a culture that enables this type of processes, it materializes in products, services, processes and new business models that add value.