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Copyright © 2020 Grupo Nutresa. All rights reserved. Medellín, Colombia.
Design, press editing, development and montage: Taller de Edición.
The Asturias Coffeehouse-Bar is located in the municipality of Itagüí, Antioquia. It is a gathering spot and a place for conversation for the neighbors, as well as the means of livelihood for fiver workers. “We all know the life of all our colleagues, how many children they have, their circumstances, their difficulties and their needs. We all have a really close relationship,” says Jeison Steven Gómez, manager of the business.
During the early months of the pandemic, the business had to close, but its priority of taking care of its employees and their families remain strong and drove the business to transform its vocation into a new one: a minimarket. It was like that that they replaced TVs with shelving and the tables with grocery and household products.
“We reintroduced ourselves to the community with this transformation by putting up posters all around the neighborhood. We included a cell phone number for the delivery service and to maintain a close relationship with our customers,” states Jeison. Families, students and kids started visiting the business with its new daytime dynamics, and along came the opportunity to keep expanding the project. The staff started growing, the bar was eventually reopened and then they ventured into opening a restaurant.
The twelve people that currently form this initiative demonstrate that growing and looking for ways to benefit everyone, whether it is by means of a bar or a minimarket, taking care of the health as well as the income of each employee, brings wellness to the community.
Grupo Nutresa’s support via business advisory boosted the transformation and growth of this business. In 2020, the Organization’s sales force provided support to 102 projects with the aim of offering the Nutresa product portfolio and migrating towards new market spaces as a solution for the situations caused by the COVID-19 pandemic.
“With this minimarket, we feel we have become more integrated with the dynamics of the sector. In the personal context, we were living a life that took us away from our loved ones. This pandemic brought us closer and kept us quiet so that we could listen to other people.”
“It isn’t easy to get outside the comfort zone, but we had to adapt and do so with a positive attitude. Now, with this minimarket, we feel we have become more integrated with the dynamics of the sector. In the personal context, I think we were living a life that took us away from our loved ones. This pandemic helped us to realize the true meaning of family and brought us closer and kept us quiet so that we could listen to other people.”